ReturnPath Certification Enhancements and Important Changes

ReturnPath company has news for you.

Please see the changes on certification standarts below;

New Certification Program Enhancements

Increased Footprint in Russia: Certification program members now receive benefits at Mailbox Providers and filters in Russia, expanding Return Path’s trusted network to more than 2.5 billion mailboxes across the globe, approximately 70% of the worldwide total. Mail.Ru and Yandex.Mail joined our collaborative group of 80+ mailbox providers who work together to maintain trust in the integrity and security of email communication. And through our partnerships with Kaspersky and CYREN (Commtouch), you’ll receive benefits that boost your reputation at several anti-spam solutions and at European Mailbox Providers.
Blacklist Suspension Automatic Re-Enablement: Get automatically back on the Certified whitelist after you fix problems that caused suspension for domain or IP blacklist suspension(s).
IP Trends Graphs: Troubleshoot issues by IP by viewing IP trends over a period of time for specific metrics.
Increased Security Checks: The newly-registered domain check helps detect potential compromises or breaches in your MTA infrastructure, ensuring you receive immediate notification and are protected from cyber crime.
Inbox Complaint Rate Reporting: See your overall inbox complaint rate in addition to your delivery rate at Yahoo! and Microsoft in your Daily Performance Report emails.
Actionable Content in Suspension Emails: Resolve your IP suspension issues faster with suspension emails that help you understand why the suspension happened and what you can do about it.

Important Program Standards Change

Similar to email senders, mailbox providers pay close attention to mail quality and subscriber feedback. Mailbox providers occasionally tighten criteria for acceptable mail performance in an effort to provide a high quality mail experience. As you know, we have been working closely with Yahoo to gradually reduce the Yahoo complaint threshold for Certification compliance. We informed Certification members in May that the Yahoo inbox complaint rate threshold was reduced to 0.7%, and we are now taking the next step to lower the inbox complaint rate threshold to 0.6%. This change to Certification Standards for the Yahoo inbox complaint rate threshold from 0.7% to 0.6% will take effect on October 31, 2014.

You should review the data on your Return Path Certified Daily Performance Report to assess your readiness for the upcoming threshold changes. If any of your IPs are not in compliance by October 31, that IP will be suspended and will no longer receive Certification benefits at Yahoo.

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